Accor in 2025: Master the ALL Loyalty Program for Unmatched Travel Rewards
With travel back at its peak, maximizing loyalty programs has never been more crucial. Accor’s ALL loyalty program continues to shine in 2025, combining a powerful earning structure with flexible redemption options.


Unlocking Limitless Possibilities with Accor Live Limitless (ALL)
In a thriving travel environment, loyalty programs are essential tools for seasoned travelers aiming to maximize value and experiences. In 2025, Accor’s ALL (Accor Live Limitless) loyalty program continues to stand out by offering robust earning opportunities, extensive redemption flexibility, and rich elite benefits. This comprehensive guide provides actionable insights, deep analysis, and real-world examples to help you optimize your participation in the ALL program.

Why ALL Matters: Travel Smarter, Not Harder
Accor’s ALL loyalty program connects you to an expansive and diverse network of hospitality brands. From budget-friendly options like Ibis to upscale luxury brands including Fairmont, Sofitel, and Raffles, the opportunities to earn and redeem points are vast. Whether you travel frequently for business or enjoy leisure stays, understanding how to maximize your points accumulation and redemption strategy will significantly elevate your travel experiences.
Maximizing Points Earning: Beyond Basic Stays
Hotel Stays
Earning points with ALL is straightforward but rewarding. Every dollar spent on accommodations, dining, spa services, and incidental charges at Accor properties translates into valuable points.
Dining and Spa
Members can earn points at participating restaurants and spas, even without an overnight stay, making your everyday leisure spending rewarding.

Partner Programs
Leverage strategic partnerships with airlines, car rental companies, retail brands, and financial services to further boost your points earnings. For instance, transferring credit card reward points into ALL can increase your points balance rapidly.
Example: Earn Big with Everyday Spend
A Gold member spending $500 on a meal and spa services at a participating Fairmont property earns approximately 740 Reward points. During promotional periods offering double points, this jumps to 1,480 points, providing substantial value toward future travel.
Strategic Redemption: Extract Maximum Value
Accor ALL’s flexible redemption options enable members to use points toward hotel stays, dining experiences, spa services, or even transfer points to partner airline programs for flights.

Practical Standard Redemptions
Opting for mid-tier brands like Novotel or Mercure ensures steady value and can stretch points significantly for extended stays or frequent travel.
Example: 4,000 points cover approximately €80 at a Mercure hotel in Europe, consistently providing around 2 cents per point in value.
Elite Status: Unlocking Premium Benefits
Status tiers within the ALL program significantly enhance your travel experience:
Status Levels Detailed

- Classic: Entry-level benefits, including exclusive rates and complimentary Wi-Fi.
- Silver: Earn after 10 nights or 2,000 points; offers priority check-in and late check-out.
- Gold: Achievable at 30 nights or 7,000 points; provides room upgrades, guaranteed availability, and a 48% bonus on points earned.
- Platinum: Requires 60 nights or 14,000 points; grants lounge access, suite upgrades, premium Wi-Fi, and a generous 76% bonus.
- Diamond: Highest tier at 26,000 points; includes complimentary breakfast, elite gifting options, and exceptional service standards.
Exceptional Burn Redemption Examples
Luxury Hotel Redemptions
Fairmont Maldives Sirru Fen Fushi

Set amidst the turquoise waters of the Indian Ocean, Fairmont Maldives offers a premium redemption opportunity. During peak travel season, nightly rates can exceed $1,500. Using just 40,000 ALL points per night delivers nearly 3.75 cents per point—an exceptional redemption value.
Raffles Hotel Singapore

This iconic hotel, synonymous with luxury, often commands rates above $1,000 per night. Redeeming 35,000 ALL points covers a luxurious night stay, yielding around 2.85 cents per point. This is ideal for travelers seeking a memorable cultural and historical experience.
Premium City Experiences
Sofitel Paris Le Faubourg

A premier Parisian experience awaits at the Sofitel Paris Le Faubourg, nestled near Champs-Élysées. Redemption rates at approximately 25,000 points per night correspond to cash rates around $750, providing a value of 3 cents per point.
Fairmont Dubai

Ideal for business travelers or city adventurers, Fairmont Dubai offers redemption at around 15,000 points per night, saving about $450—translating into 3 cents per point. Leverage these redemptions during major events like the Dubai Expo to amplify value.
Extended Stay and Practical Redemption
Novotel London Canary Wharf

Ideal for extended stays or frequent visits, a redemption at Novotel London Canary Wharf typically requires 8,000 points for a night valued at around $200. This redemption consistently delivers a solid 2.5 cents per point.
Mercure Tokyo Ginza

Mercure Tokyo Ginza offers excellent value, especially during popular travel seasons. At 6,000 points per night for an approximate $180 stay, this option consistently provides around 3 cents per point. It’s perfect for those looking to experience Tokyo economically.
Unique Experiential Redemptions
Pullman Maldives Maamutaa Resort

For an immersive and luxurious tropical experience, Pullman Maldives provides a top-tier redemption. With nightly rates around $1,200, redeeming 30,000 points per night generates roughly 4 cents per point, especially valuable during high-season bookings.
Banyan Tree Phuket

Located on Thailand’s picturesque Phuket island, Banyan Tree offers a tranquil escape. Redemption rates typically hover around 20,000 points per night, corresponding to $600 nightly rates. This redemption delivers around 3 cents per point, ideal for relaxation-focused travel.
Points Plus Cash Flexibility
Accor’s flexible points-plus-cash options allow you to enhance your points’ utility by partially offsetting hotel costs. For example, redeeming 2,000 points ($40 equivalent) plus a cash payment significantly reduces the out-of-pocket expense, making luxury stays more accessible.
Example Scenario:

- Booking at Fairmont Pacific Rim in Vancouver with nightly rates at $600.
- Redeem 10,000 points ($200), paying $400 cash.
- This strategic redemption maintains a consistent value of 2 cents per point while reducing immediate financial outlay.
Partner Transfer Redemptions
Transferring ALL points to airline partners during promotional bonuses can deliver remarkable value for air travel.
Example Scenario:
- Transfer 20,000 ALL points during a 30% bonus promotion to Air France-KLM Flying Blue, resulting in 26,000 Flying Blue miles.
- Use these miles for a round-trip intra-Europe economy class ticket, usually valued around $350, effectively gaining approximately 1.75 cents per ALL point—an excellent alternative redemption.

Smart Points Management Strategies
Plan with Promotions
Strategically time your bookings around lucrative promotions to maximize earnings. Regularly check promotional calendars and newsletters for upcoming offers.
Blend Cash and Points
Utilize the ALL program’s flexible points-plus-cash options to extend your points further while maintaining high-value redemptions.
Transfer Wisely
Monitor transfer bonuses to airline partner programs, as occasional promotions can provide exceptional value and enhance travel flexibility.
Sustainability and Community: Travel with Impact

In line with Accor’s growing commitment to sustainability and responsible travel, ALL members have opportunities to use points for eco-friendly initiatives, local community projects, and unique experiential rewards, contributing positively while enjoying travel benefits.
Final Thoughts
Mastering Accor’s ALL program isn’t just about points and redemptions—it’s about enhancing every aspect of your travel journey. By applying strategic earning, intelligent redemption tactics, and leveraging elite status benefits, you can significantly elevate your experiences. Stay informed, proactive, and adaptive to make your travel truly limitless with Accor in 2025.